(Healy and Palepu 2012): Business Analysis Valuation: Using Financial Statements
(Berk and DeMarzo 2019): Corporate Finance
(Healy and Palepu 2012) provides a more comprehensive discussion around the use of financial indications, although the content pretty much resembles (Berk and DeMarzo 2019)
It is important to be familiarized with financial reporting concepts, such as understanding Balance-Sheet, Income Statements, and Cash-Flow Statements. For a summarized discussion on these reports, refer to (Berk and DeMarzo 2019), Chapter 2.
In the Appendix, you’ll find additional content (non-mandatory, but recommended) that can be used to get a deeper understanding and/or comprehend applications in real-world problems.
We saw in our previous lecture that:
How to analyze the effect of their actions on the firm value?
To this point, the goal of financial analysis is to assess the performance of a firm:
Problem: not all information about the firm’s actual and past performance is disclosed.
Investors often use accounting statements to evaluate a firm in one of two ways:
Despite being a high-level view of complexity that is the firm’s business, such information can shed light on some areas that dictate the firm’s performance
Accounting statements are the inputs of a series of analysis that can be done to assess financial performance.
In this (and the next lectures), we’ll look at a particular type of analysis that uses financial statements as an input: ratio analysis

Objective: evaluate the effectiveness of the firm’s policies in each of the previously mentioned areas
High-level view: while ratio analysis may not give an analyst all the answers regarding the firm’s performance, it will help the analyst frame questions for further probing.
On the investment side, we have:
On the financing side, we have:
For each of these areas, we can use financial statements and create indicators that shed light on important factors that drive firm’s performance!
Our starting point will be looking at the capacity that a firm has to honor its liabilities
Financial analysts often use the information in the firm’s balance sheet to assess its financial solvency and liquidity:
Before we dive into the calculations, let’s look at two important definitions:
Solvency - Definition
The ability of a company to meet its long-term debts and financial obligations. Solvency portrays the ability of a business (or individual) to pay off its financial obligations.
Liquidity - Definition
Liquidity refers to the ease with which an asset, or security, can be converted into cash without affecting its market price. In other words, liquidity describes the degree to which an asset can be quickly bought or sold in the market at a price reflecting its true value.

The amount of Debt vs. Equity can shed light on the solvency of a firm
The higher the % of Equity, all things equal, the higher its solvency
What happens if we change the % of Equity and Debt?

To evaluate the mix of debt and equity in a firm’s capital structure, we can use:
\[ \text{Liabilities to Equity}=\dfrac{\text{Total Liabilities}}{\text{Equity}} \]
\[ \text{Debt to Equity}=\dfrac{\text{Short-Term Debt + Long-Term Debt}}{\text{Equity}} \]

Regardless of having enough resources to pay off its obligations, can the firm pay on time?
Liquidity evaluates the risk related to a firm’s current liabilities
In general, ratios attempt to measure the firm’s ability to repay its current liabilities using its the current assets

\[ \text{Current Ratio}=\dfrac{\text{Current Assets}}{\text{Current Liabilities}} \]
\[ \text{Quick Ratio}=\dfrac{\text{Cash + Short-Term Investments + Accounts Receivable}}{\text{Current Liabilities}} \]
\[ \text{Cash Ratio}=\dfrac{\text{Cash + Marketable Securities}}{\text{Current Liabilities}} \]
If a Liquidity Index is higher than 1 \(\rightarrow\) the firm has, to some extent, enough resources to pay its current obligations
If a Liquidity Index lower than 1 \(\rightarrow\) the firm may not have enough resources when its current debt is finally due
Note that a the firm can face a short-term liquidity problem even with a Current Ratio exceeding one when some of its current assets are not easy to liquidate
For these reasons, the Quick Ratio and the Cash Ratio are more conservative:
\[ \underbrace{\text{Cash Ratio} >> \text{Quick Ratio} >> \text{Current Ratio} }_{\text{From highest-to-lowest in the degree of conservativeness}} \]
Assume the following data: Current Assets = 450; Current Liabilities = 250; Inventory = 200; Cash = 50; Account Receivables = 200. Calculate and interpret the Quick Ratio.
A: using the formula, we have:
\[ \text{Quick Ratio}=\dfrac{\text{Cash and ST Investments + Account Receivables}}{\text{Current Liabilities}}=\dfrac{50+200}{250}=1 \]
A: using the formula, we have:
\[ \text{Current Ratio}=\dfrac{\text{Current Assets}}{\text{Current Liabilities}}\rightarrow\dfrac{450}{250}=2.25 \]
A: we can’t assert that the firm has not liquidity risk
First, the Current Ratio does not take into consideration the fact that Inventories are, in general, less liquid, and by definition, cannot be guaranteed to be liquidated at book value.
In addition to that, even if the Quick Ratio is equal to one, one might think about situations where a firm cannot recover the totality of its account receivables, which could also hinder the firms’ ability to honor its current obligations.
Considered alone, which of the following would increase a company’s current ratio?
Considered alone, which of the following would increase a company’s Current Ratio?
A: any positive changes on a company’s Current should come from a increase in Current Assets or a decrease in Current Liabilities. The only alternative where we see such pattern is when there is an increase in Account Receivable.

\[ \dfrac{(\text{S.T Liabilities + L.T Liabilities})}{Equity} =\dfrac{(24,500+52,500)}{150,000}=\dfrac{77,000}{150,000}\approx 0.51 \]
\[ \dfrac{(\text{S.T Debt + L.T Debt})}{Equity} =\dfrac{(10,00+50,000)}{150,000}=\dfrac{60,000}{150,000}= 0.40 \]
\[ \text{Current Ratio}\small=\dfrac{\text{Current Assets}}{\text{Current Liabilities}}=\dfrac{77,000}{24,500}\approx3.14 \] \[ \text{Quick Ratio}=\small \dfrac{\text{Cash+S.T Inv + Acc. Rec.}}{\text{Current Liabilities}}=\dfrac{15,000+4,500+7,500}{24,500}=\dfrac{27,000}{24,500}\approx1.1 \]
\[ \text{Cash Ratio}=\small \dfrac{\text{Cash + S.T Financials}}{\text{Current Liabilities}}=\dfrac{15,000+4,500}{24,500}=\dfrac{19,500}{24,500}\approx0.8 \]
We’ll now move towards profitability ratios
In order to understand profitability, we need to understand the relationship between the firms’ assets and its income generation:


At the end of the day, shareholders will ask: for each dollar invested, how much does the firm return back to its shareholders?
The Return on Equity (ROE) measures exactly this:
\[ ROE=\dfrac{\text{Net Income}}{\text{Equity}} \]
\[ ROE=\dfrac{\text{Net Income}}{\text{Equity}}=\dfrac{150,000}{500,000}=30\% \]
In the long-run, firms are expected to earn a ROE that is higher than its cost of capital:
Short-term deviations from such “benchmark” level of ROE can occur due to:
Drawbacks:
ROE doesn’t explain the whole story: it shows how well managers are employing shareholders’ capital, but it cannot explain what were the drivers of such performance
Accounting distortions: ROE comparisons can be misleading if, for some reason, different firms are exposed to different accounting treatments
\[ ROE=\dfrac{\text{Net Income}}{\text{Equity}}=\underbrace{\dfrac{\text{Net Income}}{\text{Assets}}}_{ROA}\times \underbrace{\dfrac{\text{Assets}}{\text{Equity}}}_{Leverage} \]
The Return on Assets (ROA) tells us how much profit a company is able to generate for each dollar of assets invested, irrespective of the mix of financing
Financial leverage indicates how many dollars of assets the firm is able to deploy for each dollar invested by its shareholders
\[ ROA = \dfrac{\text{Net Income}}{\text{Assets}}=\dfrac{150,000}{750,000}=20\% \]
\[ Leverage= \dfrac{\text{Assets}}{\text{Equity}}=\dfrac{750,000}{500,000}=1.5 \]
\[ ROE= ROA \times Leverage = 20\% \times 1.5 = 30\% \]
Our ROE decompositon yielded the following results:
We can see that leverage acts in this case by bumping up the shareholder’s return
Define if the statements below are TRUE or FALSE:
Define if the statements below are TRUE or FALSE:
Suppose you now want to dissect the ROE levers even deeper. A way to do this is to analyze the composition of the ROA portion:
\[ \small ROE=ROA\times Leverage=\dfrac{\text{Net Income}}{\text{Assets}}\times \dfrac{\text{Assets}}{\text{Equity}}=\bigg[\bigg(\dfrac{\text{Net Income}}{\text{Sales}}\times \dfrac{\text{Sales}}{\text{Assets}}\bigg)\bigg]\times \dfrac{\text{Assets}}{\text{Equity}} \] Therefore, we can view ROE as a composite of:
\[ \small ROE=\underbrace{\dfrac{\text{Net Income}}{\text{Sales}}}_{\text{Net Profit Margin}}\times \underbrace{\dfrac{\text{Sales}}{\text{Assets}}}_{\text{Asset Turnover}}\times \underbrace{\dfrac{\text{Assets}}{\text{Equity}}}_{Leverage} \]
Using the numbers from our example, we have:
\[ \small ROE=\underbrace{\dfrac{150,000}{1,000,000}}_{\text{Net Profit Margin}}\times \underbrace{\dfrac{1,000,000}{750,000}}_{\text{Asset Turnover}}\times\underbrace{\dfrac{750,000}{500,000}}_{\text{Leverage}}=0.15\times 1.33 \times 1.5 = 30\% \]
This preliminary decomposition of ROE begins to show us how an examination of the building blocks of these ratios can yield a deeper understanding of how strategic, investment, and financing decisions made by the firm affect its ratios:
\(\rightarrow\) See Leverage Example.xlsx (available on eClass®) for a detailed explanation.
Bonner Corp.’s sales last year were $430,500, and its year-end total assets were $360,000. The average firm in the industry has a total assets turnover ratio (TATO) of 2.2. Bonner’s new CFO believes the firm has excess assets that can be sold so as to bring the TATO down to the industry average without affecting sales. By how much must the assets be reduced to bring the TATO to the industry average, holding sales constant?
\[ \small \text{Target Asset Turnover}=\dfrac{Sales}{Assets}\rightarrow 2.2=\dfrac{430,500}{Assets}\rightarrow Assets=\dfrac{430,500}{2.2}\approx 195,682 \]
\[ \Delta Assets = \text{Actual Assets}-\text{Target Assets}\rightarrow 360,000-195,681.8\approx 164,318 \]
After figuring out that the amount of assets to be liquidated is around $164,318, the CFO was given two options:
Which one should get Bonner Corp. closer to the desired TATO and why?
A: in most cases, Option 2 should lead Bonner Corp. closer to its objective, since short-term financial investments and cash are more liquid than real assets. Therefore, not only they are liquidated faster, but they also are more easily liquidated by its intrinsic value.
A: even assuming that PPE and Inventories can be liquidated at book value, the assumption that sales will not be affected by the strategy can not hold. Since PPE and Inventories are, in general, actively used in the firm’s operations, reducing the amount of operational assets can negatively impact sales.
Which of the following statements is CORRECT?
\[ \small ROE=\underbrace{\dfrac{\text{Net Income}}{\text{Sales}}}_{\text{Net Profit Margin}}\times \underbrace{\dfrac{\text{Sales}}{\text{Assets}}}_{\text{Asset Turnover}}\times \underbrace{\dfrac{\text{Assets}}{\text{Equity}}}_{Leverage} \]
Even with no changes in debt, we would know that \(\uparrow ROA \rightarrow ROE\).
Notwithstanding, we can calculate both ROEs and contrast
\[ \dfrac{Debt}{Assets}=40\% \rightarrow Equity = 60\% \rightarrow\dfrac{Assets}{Equity}\approx1.66 \\ ROE_{1}=1\times9\%\times1.66=15\% \]
\[ \dfrac{Debt}{Assets}=60\% \rightarrow Equity = 40\% \rightarrow\dfrac{Assets}{Equity}\approx2.5 \\ ROE_{2}=0.9\times10\%\times2.5=22.5\% \]
\[ \text{Net Profit Margin}=\dfrac{\text{Net Income}}{\text{Total Sales}} \]

\[ \small\text{Gross Profit Margin}=\dfrac{\text{Sales - Cost of Sales}}{\text{Total Sales}} \]
\[ \small\text{Gross Profit Margin}=\dfrac{\text{Sales - Cost of Sales}}{\text{Total Sales}}=\dfrac{1,000,000-600,000}{1,000,000}=40\% \]
Factors that influence Gross Profit Margins:
After deducting direct costs, there are still indirect operating costs (or revenues) to be taken into consideration. NOPAT takes into account all non-financial components
NOPAT Margin is then calculated as:
\[ \small \text{NOPAT Margin}=\dfrac{(\text{Sales}-\text{COGS}-\text{SG&A}-\text{Depr./Am.}\pm\text{Other Non. Fin.})\times(1-\text{Tax Rate})}{\text{Total Sales}} \]
\[ \small \text{NOPAT Margin}=\dfrac{(1,000,000-600,000-125,000)\times(1-40\%)}{1,000,000}=16.5\% \]
NOPAT margin provides a comprehensive indication of the operating performance of a company because it reflects all operating costs and eliminates the effects of debt policy:
In special, Selling, General, and Administrative Expenses (SG&A) expenses are influenced by the operating activities it has to undertake to implement its competitive strategy:
On the other hand, SG&A expenses are also influenced by the efficiency with which it manages its overhead activities
A potential criticism around NOPAT is that it takes into consideration a significant non-cash item: Depreciation and Amortization expenses
Furthermore, tax expenses may be highly influenced by firm-specific and period-specific factors that can distort comparisons
The Earnings Before Interest, Taxes, Depreciation, and Amortization adds back Depreciation/Amortization expenses and does not deduct taxes:
\[ \small\text{EBITDA Margin}=\dfrac{\text{Net Income} + \text{Interest Expenses} + \text{Taxes}+ \text{Depreciation/Amortization}}{\text{Total Sales}} \]
\[ \small\text{EBITDA Margin}=\dfrac{\text{Net Income} +\text{Int. Expenses} +\text{Taxes}+ \text{Depr./Am.}}{\text{Total Sales}}=\dfrac{325,000}{1,000,000}=32.5\% \]
We saw a series of Liquidity, Solvency, and Profitability indices that could shed light on specific aspects of firm’s performance
Notwithstanding, these indices are not deterministic: although they provide valuable information, they cannot fully determine how much a firm is worth
Ideally, the balance sheet would provide us with an accurate assessment of the true value of the firm’s equity. Unfortunately, this is unlikely to be the case:
For these reasons, we should expect that Market Value of Equity \(\neq\) Book Value of Equity
\[ \text{Market Value of Equity}= \text{Shares Outstanding} \times \text{Market Price per Share} \]
Note: Shares Outstanding refer to the total number of shares issued by the company, and can include publicly traded (float) insider stocks and closely held stocks.
\[ \text{Enterprise Value}=\text{Market Value of Equity} + Debt - Cash \]
We can also calculate indices that contrast market and book measurements:
\[ \small \text{M/B Ratio}=\dfrac{\text{Market Value of Equity}}{\text{Book Value of Equity}} \]
Where market capitalization is defined as before, and the Book Value of Equity is the accounting value of the firm’s equity (i.e, Assets - Liabilities).
Some common patterns on M/B Ratios:
\[ \small \text{P/E Ratio} = \dfrac{\text{Market Capitalization}}{\text{Net Income}}\equiv \dfrac{\text{Share Price}}{\text{Earnings per Share}} \]
The P/E ratio is a simple measure that is used to assess whether a stock is over- or under-valued based on the idea that the value of a stock should be proportional to the level of earnings it can generate for its shareholders
We have studied factors that, ultimately, show how a firm’s profitability and {growth}{.blue} can be broke down in terms of investment and financing decisions
Question what could be considered a sustainable growth rate of a business:
We can shed light on this question by relating a firm’s long-term ROE to its payout policy:
\[ \small g = ROE \times \text{% Retailed Profits} \equiv ROE \times \bigg(1-\dfrac{\text{Divivends Paid}}{\text{Net Income}}\bigg) \equiv ROE \times (1-\text{Payout Ratio}) \]
We have studied how Liquidity, Solvency, and Profitability can shed light on the firm’s future profits and growth rates
Also, Market Valuation indices can help us relate how investors see (and price) these businesses based on the available information
Although these indices provide valuable information for us, there are some caveats:
\(\rightarrow\) Practice these concepts analyzing 3M using the Exercise - 3M Ratios.xlsx (available on eClass®)
Financial reporting serves as an important role as means of communication between managers and stakeholders – in special, investors
Notwithstanding, traditional financial reporting falls short on understanding the value driven from intangibles, which have been becoming a more important portion of the asset base
The most concrete proposal for this shortcoming is called Integrated Reporting:
Integrated Reporting is facilitated by the recent widespread in ESG data (e.g, gender in boards, wages, carbon emissions, etc)
\(\rightarrow\) Full content on Integrated Reporting: see (Schoenmaker and Schramade 2019), available on eClass®
\(\rightarrow\) Full content on Credit Ratings: see UV8009 - Credit Rating Basics, available on eClass®
Decomposing ROE using DuPont’s approach provide us with key insights on specific factors that can drive shareholder’s profitability. Notwithstanding, it has some limitations:
We can use the terms discussed in this lecture to further decompose ROE
Starting from the general equation:
\[ \small ROE=\dfrac{\text{Net Income}}{\text{Equity}} \]
Using the fact that Net Income is the difference between NOPAT and Net Interest Expenses after Taxes, we have:
\[ \small ROE=\dfrac{\text{Net Income}}{\text{Equity}}=\dfrac{\text{NOPAT-Net Interest Expenses after Taxes}}{\text{Equity}} \]
Which we can disentangle into two terms:
\[ \small ROE=\dfrac{\text{Net Income}}{\text{Equity}}=\dfrac{\text{NOPAT}}{\text{Equity}}-\dfrac{\text{Net Interest Expenses after Taxes}}{\text{Equity}} \]
By now, let’s focus on the first term, highlighted with a \(\star\) :
\[ \small ROE=\underbrace{\dfrac{\text{NOPAT}}{\text{Equity}}}_{\star}-\dfrac{\text{Net Interest Expenses after Taxes}}{\text{Equity}} \] We can divide and multipy by Net Assets, which is the sum of Long Term Assets and Operating working Capital:
\[ \small \dfrac{\text{NOPAT}}{\text{Equity}}\times \dfrac{\text{Net Assets}}{\text{Net Assets}}\equiv \dfrac{\text{NOPAT}}{\text{Net Assets}}\times \dfrac{\text{Net Assets}}{\text{Equity}} \] Finally, since Net Assets are just the sum of Equity and Net Debt, we can subtstitue the terms into the Net Assets in the numerator:
\[ \small \dfrac{\text{NOPAT}}{\text{Net Assets}}\times \dfrac{\text{Net Assets}}{\text{Equity}}=\dfrac{\text{NOPAT}}{\text{Net Assets}}\times \bigg[\bigg(\dfrac{\text{Equity + Net Debt}}{\text{Equity}}\bigg)\bigg] \]
\[ \small \dfrac{\text{NOPAT}}{\text{Net Assets}}\times \bigg[\bigg(\dfrac{\text{Equity}}{\text{Equity}}+\dfrac{\text{Net Debt}}{\text{Equity}}\bigg)\bigg]=\dfrac{\text{NOPAT}}{\text{Net Assets}}\times \bigg(1+\dfrac{\text{Net Debt}}{\text{Equity}}\bigg) \]
Now, let’s focus on the second component of the ROE decomposition:
\[ \small ROE=\dfrac{\text{NOPAT}}{\text{Equity}}-\underbrace{\dfrac{\text{Net Interest Expenses after Taxes}}{\text{Equity}}}_{\star} \]
Using the same rationale,divide and multipy by Net Debt, which is the difference between all Interest-bearing liabilities and Cash + Marketable securities:
\[ \small \dfrac{\text{Net Interest Expenses after Taxes}}{\text{Equity}}\times \dfrac{\text{Net Debt}}{\text{Net Debt}}\equiv \dfrac{\text{Net Interest Expenses after Taxes}}{\text{Net Debt}} \times \dfrac{\text{Net Debt}}{\text{Equity}} \] This is the second term of our ROE equation, and we’ll use it to simplify the equation even further.
\[ \small ROE= \dfrac{\text{NOPAT}}{\text{Net Assets}}\times \bigg(1+\dfrac{\text{Net Debt}}{\text{Equity}}\bigg)- \dfrac{\text{Net Interest Expenses after Taxes}}{\text{Net Debt}} \times \dfrac{\text{Net Debt}}{\text{Equity}} \]
\[ \small ROE= \underbrace{\dfrac{\text{NOPAT}}{\text{Net Assets}}}_{\text{Operating ROA}} + \bigg[\underbrace{\dfrac{\text{Net Debt}}{\text{Equity}}}_{\text{Net Financial Leverage}}\times\bigg(\underbrace{\dfrac{\text{NOPAT}}{\text{Net Assets}}- \dfrac{\text{Net Interest Expenses after Taxes}}{\text{Net Debt}}\bigg)}_{\text{Spread}}\bigg] \]
\[ \small \dfrac{\text{NOPAT}}{\text{Net Assets}} \]
The first term yields us the Operating ROA:
Analyzing the Operating ROA in isolation is very important, as it focus on the operational portion of the firms’ profits and assets. Therefore, we get a more clear view on how the operating assets of a firm are being put in production
In other words, absent any effects coming from financing decisions, how well are the firm’s operating activities?
\[ \small \bigg(\dfrac{\text{NOPAT}}{\text{Net Assets}}- \dfrac{\text{Net Interest Expenses after Taxes}}{\text{Net Debt}}\bigg) \]
The second term yields us the Spread:
Consequently, firms that do not earn adequate operating returns to pay for interest cost reduce their ROE by borrowing debt
\[ \small \dfrac{\text{Net Debt}}{\text{Equity}} \]
The third (and final) term of the decomposition is the Net Financial Leverage: